Quick Answer
To trademark a business name in the UK, you need to conduct a comprehensive trademark search, choose the correct trademark classes, prepare your application, and file it with the UK Intellectual Property Office (UK IPO). The process typically takes 3-4 months and costs from £490 with our expert service.
Your business name is one of your most valuable assets. It is how customers find you, remember you, and recommend you to others. But without proper trademark protection, another business could register your name and force you to rebrand. This guide explains exactly how to trademark a business name in the UK, step by step.
Why Trademark Your Business Name?
Registering your business name as a trademark gives you exclusive legal rights to use that name for your goods and services throughout the UK. Without a trademark:
- Another business could register your name and force you to change yours
- You have no legal protection if someone copies your brand
- You could be infringing someone else's trademark without knowing it
- Your business reputation could be damaged by copycats
A registered trademark lasts for 10 years and can be renewed indefinitely. It is a valuable business asset that can be licensed or sold.
Step-by-Step: How to Trademark a Business Name
Conduct a Comprehensive Trademark Search
Before applying, you must check that your business name is available. A comprehensive search covers the UK IPO database, EUIPO database, and common law searches. This identifies any existing trademarks that could conflict with yours. We offer comprehensive trademark searches as part of all our packages.
Choose Your Trademark Classes
Trademarks are registered in classes that cover different goods and services. There are 45 classes in total. You need to choose all classes that apply to your business activities. Choosing the wrong classes can leave your trademark unprotected in key areas. Our experts can help you select the right classes for your business.
Prepare Your Application
Your application must include a clear representation of your trademark (the name exactly as you want it registered), the correct classes and specifications, and your business details. Any errors can cause delays or rejection.
File with the UK IPO
Once your application is prepared, it is filed with the UK Intellectual Property Office. The UK IPO will examine your application to ensure it meets all legal requirements. This examination typically takes 2-4 weeks.
Publication and Opposition Period
If the UK IPO approves your application, it will be published for 2 months. During this time, third parties can oppose your registration if they believe it conflicts with their existing rights.
Registration
If no oppositions are filed (or any oppositions are resolved in your favour), your trademark is registered and you receive a registration certificate. Your business name is now legally protected across the UK for 10 years.
How Much Does It Cost to Trademark a Business Name?
The cost to trademark a business name in the UK starts from £490 with Register a Trademark UK. This includes a comprehensive trademark search, professional application preparation, and filing with the UK IPO. View our full pricing packages to find the right option for your business.
How Long Does the Process Take?
The entire trademark registration process typically takes 3-4 months in the UK, assuming no oppositions are filed. The breakdown is:
- Trademark search: 24-48 hours
- UK IPO examination: 2-4 weeks
- Publication period: 2 months
- Registration certificate: issued shortly after publication
Common Mistakes When Trademarking a Business Name
- Not conducting a proper search: Many businesses skip the comprehensive search and later find their application opposed or rejected.
- Choosing the wrong classes: Selecting incorrect trademark classes leaves your brand unprotected in key areas.
- Using a descriptive name: Names that purely describe your products or services are often refused.
- DIY applications: Self-filed applications have a higher rejection rate due to technical errors.
Ready to protect your brand?
Fixed-fee trademark application packages from £490, with a comprehensive UK IPO & EUIPO availability search included. 98% success rate.
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